This new brand of sake was born thanks to the meeting between the Japanese brewery Tanaka and François Chartier, the Creator of Harmonies. François has been collaborating with PADAM since 2012, so it was natural that PADAM joined this new team to make this new brand shine internationally.
PADAM has been with the team from the beginning: from the name development to the digital strategy and the creation of a brand new website.
For Tanaka 1789 x Chartier, PADAM managed the website, the social networks and their animation and the digital development strategy.
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